Celebrating AAPI Heritage Month: Forbes Highlights Medha Nicky Rishi and Leaders Championing Cultural Influence in Their Careers

Founder of MissPoppins, an online parenting support resource, points to non-flexible work schedules among lower-income individuals as a reason for breastfeeding rates dropping off. 

There's that safety, security concern [for parents], but for our side, it's trust and integrity, and obviously, the certifications and credibility really matter," Rishi says. "[MissPoppins] has vetted [experts] out through their certifications, background checks, interviews, references, experience and looking at and measuring the quality assurance with their coaching.

Miss Poppins, an app that provides coaching and personalized library content to parents for topics ranging from from health to child development and parent support. The app covers information from the prenatal phase to age 5.